CELEBRATING… Stories from everyone

Between The Lines Logo

During my very first conversation with Jess Glaisher, founder of Between The Lines, she presented me with a simple sketch of her vision for the logo.

This provided the perfect starting point to develop a logo and brand for her community of writers whose stories weren’t being shared.

yJnoYYMd.jpg
Between-The-Lines-Logo-33.jpg

Between the lines Final Logo

On the left is the final logo I created for them, developing the design from a simple stack of books to one with more character and charm, whilst maintaining a professional feel.

How Jess found working with me…

 

From the first meeting, Cai put me at ease about my ideas and supported what I was trying to do, showing a genuine interest in everything I was saying, and understanding exactly what I was trying to create. I felt able to give honest opinions about what he had created in order to develop the design together into something I am really happy with.

As someone with a severe anxiety disorder, working with new people can sometimes be daunting and stressful. At no stage did I feel worried whilst working with Cai, though, because he was so friendly and thoughtful throughout the process.

— on what she loved about working together

“The logo Cai created for me is for a writing community I'm starting. I wanted something memorable and welcoming, something that would be recognisable, and interesting to people who had no idea what the community was about. Through our discussions, Cai not only created a beautiful set of logos for me, but made me think more deeply about what I was trying to create. By asking questions about my reasons for creating the community to inform the design, my motivations became clearer. Now I have beautiful logos and clarity about my project!

— on the value this logo brought

Cai was thoughtful, considerate, and open to discussing the design at all stages. I sent him a pencil drawing of some squares that looked vaguely like books, and he transformed it into something beautiful, and so much more interesting than the original. If you have a creative idea that you don't know how to execute, I can highly recommend Cai. If you have design needs for your company or personally, he will help you to create something memorable and excellent. I really can't recommend him or his work highly enough.

— On why Jess would recommend me

Next
Next

Coexist Community Kitchen Sample